Jump to content

Know Your Audience to Capture Traffic


kram1

Recommended Posts

This is where knowing your audience is so important. Each affiliate site has a unique community of readers, and your content needs to appeal to those communities.

First off, contact the site managers to ask about their focus. They will know who visits their pages and the kind of content they expect. Read a few successful articles on each site to get a feel for the style they use and the subjects they cover (of course, with a new spin/angle).

After that, write or commission content that is audience-centered. Every paragraph -- every phrase -- should appeal to the reader. Content should offer relevant data and solutions and adopt a tone that is appropriate for the audience involved.

So, if you're writing an article comparing derivatives of currency trading portals for sports betting sites, it's probably a good idea to keep the language fairly technical. Conversely, if you're writing a piece on the history of poker in the movies, you can loosen up. It's all about serving a particular audience.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...